Conquer Colder Winters with Better De-icers

The last two winters created unique challenges for winter maintenance professionals across North America.  Check out Innovative’s complete line of ProMelt premium liquid de-icers and find out how having superior de-icers as part of your winter maintenance program will deliver improved performance and safety.

Better for the Environment 

Our magnesium chloride is approved for organic production as a crop fertilizer and soil amendment by OMRI in the US and Canada. AgMag Press Release

Packaged Ice Melt Dealers

Find a dealer in your area selling Magic Salt or other ice melt products.


AgMag™: The first magnesium chloride-based fertilizer for organic farming in North America. AgMag Press Release

The Innovative Story

Innovative Surface Solutions specializes in effective, environmentally safer solutions for road safety and maintenance, industrial applications and agriculture. For more than 30 years we have introduced fresh thinking, innovative technology and new processes to enhance our products and ensure our customers have access to the most effective solutions. Our supply and service is built around having the largest liquid distribution network in the northeast US and eastern Canada.

Contact us for more information and availability in your area.


“We tried other liquids in the past with limited success. After switching to ProMelt Mag 30% the Town of Westwood found that we got to bare roads quicker while utilizing less salt. Our roads are safer than ever and our community is very happy.”
- Todd Korchin, Director of Public Works

“Innovative’s AgMag provides farmers with an organic option to strengthen their crops that is superior to traditional Epsom salts used by many organic farmers as a source of magnesium. This magnesium chloride solution gives organic farmers access to the same benefits of this fertilizer that have been available to non-organic farmers in North America for more than 20 years.”
- Ray McDonald, General Manager, Cangrow Crop Solutions